Online dating isn’t weird anymore.

In fact, it’s about as mainstream as it gets. And there are tons of quality, attractive girls using it.

If you haven’t tried it yet, there’s never been a better time.

With the right strategy, you can easily line up 2-3+ dates per week from online dating.

How? It starts by having a good profile.

You see, your profile is one of your biggest assets. And with a good one, you can put yourself ahead of the 90% of guys with terrible, average, or mediocre profiles.

There are three types of profiles – longer profiles (on sites like Okcupid, POF, and Match.com), shorter profiles (on apps like Hinge, Bumble, and Coffee Meets Bagel), and Tinder (this gets its own category because it’s the shortest of all profiles).

The 7 tips here will apply mostly to the first two types of profiles, though the principles apply to Tinder as well. You just don’t have as much room to do everything with the extremely short Tinder profile.

So, I’ve included a bonus section at the end about how to structure a winning Tinder profile.

On that note, let’s dive in…

7 Essential Tips for a Better Online Dating Profile


1. Keep it Concise and Scannable

This is an old copywriting trick I learned, and it works well with online dating profiles too. It comes down to one simple fact:

People don’t like reading big blocks of text that make their eyes bleed.

(Crazy, right?)

So, say what you need to say in as few words as possible. And break it up into 1-3 line blocks of text. This makes it scannable as well.

Most women will scan through your profile, so if you make it easier for them, they’re more likely to read it instead of click off to some other schmuck.

2. Include Fun Statements

These convey that you have a good sense of humor, and can laugh a little at yourself. You’re not one of those “holier than thou” dudes who takes yourself WAY too seriously…

The key is to let your style of humor and your personality shine through.

Here are some examples of fun statements: 

  • “I’m really good at rock-paper-scissors (but only best-of-three games. Need that leeway.)” 
  • “I have 6 beginning salsa dance lessons under my belt, so removing my pants is a process.”
  • “I’m a huge fan of base-jumping, as long as it’s not more than 3 feet high.”
  • “In a series of things separated by commas, I ALWAYS put a comma before the last “and”. It’s just something I believe in.”

If you do this well, some women will message you first just to comment on the fun statement and start a conversation. Try a couple of your own out and have fun with it.

3. Use Challenge Questions

Challenge questions are the secret ingredient to a good profile. They provide tons of fodder for conversation and also give her a reason to message you first.

These are great for shorter profiles, but they work in longer profiles too.

And they’re even more powerful if you add the following text directly underneath the question:

“(Hint: I’ll only accept one answer :p)”

Here are some examples of good challenge questions:

  • “Would you rather go bowling or play mini-golf?”
  • “Who did you like more: Backstreet boys or NSYNC?”
  • “If you got drinks with a handsome guy from (name of online dating site or app), would you order a cocktail or a margarita?” 
  • “If you had to choose just one – would you rather go back in time 20 years, or 20 years into the future?”

4. Tell Her What You Want

This will separate you from the majority of guys. It shows that you’re forward in what you want in a girl. And what’s more, she’ll probably assume you have a similar attitude to other things in life, like your health, career, and relationships.

But most guys do this in a cornball way. They spout off cliches, like “I just want a girl who knows what she wants,” and “I hope I can find a girl to get me off this thing.”

Don’t be a cornball. Instead, express what you want in a specific, honest, and raw manner. And don’t be afraid to be a little offensive – polarizing is a good thing (you can’t be the perfect guy for every girl).

Here’s an example of how you can do this:

“I like a girl who’s sarcastic, witty, and a little feisty. It’s more fun that way. Also, please don’t contact me if you’re afraid to be a little spontaneous and have adventures.” 

The point is to be different than most guys, and grab her attention in an honest way. Keyword here is honest – don’t lie about what you want to try and impress women.

5. Be Truthful

Adding to the last point about honesty, make sure to represent yourself in a truthful way. That means being honest about things like your desires, appearance, likes/dislikes, career, etc. You don’t need to list out your whole life (and you shouldn’t), but what you do include in your profile should be the truth.

I include this point here because I’ve seen a lot of guys lie, for one reason or another. Usually it’s because they read some advice online about what to put in their profile. Avoid this trap, and aim to come across in an honest and genuine way.

6. Communicate Emotionally 

Resumes are for job interviews, not online dating. Women don’t care about facts.

Facts are boring (yes, even the most “impressive” facts). Instead, when talking about yourself, highlight qualities instead of stats and facts.

For example, instead of saying, “I’ve traveled to 20 different countries,” you could say:

“I love waking up in an unfamiliar place, walking the streets, and wondering, ‘How the F**k did I get here?’ Then, laughing to myself and experiencing the adventure of it all.” 

Give her something to feel, something to latch onto.

Remember: Women connect with emotions, not stats

7. Don’t Try to Please Everyone

When you try to please everyone, you sell to no one. When expressing yourself in an honest way, it may even offend some people. That’s fine. The point isn’t to come across as vanilla as possible so that everyone likes you.

When you are polarizing, it’ll make some women hate you and some women love you. But the ones who will love you will really love you, and it will help you set up dates that much easier. And the ones who hate you? Well, hate is better than dislike or neutral, and it’s easier to turn hate into love. There’s a fine line between the two.

The takeaway? Don’t censor yourself just because you’re afraid of pissing a few people off.

Bonus Tip for Tinder

With Tinder, you should really only have 2-3 sentences in your profile. Anything more is overkill.

With this in mind, here’s the simple structure of a good Tinder profile:

  1. Short, fun statement (from tip 2)
  2. Challenge question (from tip 3)

This combination will do you well. Don’t overthink it.